For over 70 years, the name RITZ has stood for first-class products and technological excellence in the electrical industry. With locations in Europe, China and the USA, around 1,200 employees worldwide work for an internationally leading provider of customized special designs in the field of instrument transformers.

SERIOUS has been supporting RITZ as a global marketing partner since 2019 in the further development of its international market presence.

For over 70 years, the name RITZ has stood for first-class products and technological excellence in the electrical industry. With locations in Europe, China, and the USA, approximately 1,200 employees worldwide work for an internationally leading provider of customized solutions in the field of instrument transformers.

Since 2019, SERIOUS RITZ has been a global partner in the strategic development of their international market presence.

Since 2019, we have been supporting RITZ strategically, creatively and operationally in the further development of its international market presence. Our measures support international sales, increase visibility in relevant target markets and ensure consistent brand perception across all regions.

The market development of RITZ arises from the clear interlinking of international sales, technological competence and a systematically developed marketing approach.

SERIOUS also supports RITZ in the area of employer branding in its international positioning as an attractive employer. The aim is to appeal to qualified specialists along the entire value chain – from production to top management.

Employer communication follows the same strategic logic as brand communication and contributes to a consistent overall image of the RITZ brand.

SERIOUS is the exclusive marketing partner for RITZ Instrument Transformers GmbH and the RITZ Group internationally.

With the global marketing strategy, RITZ’s brand perception is systematically developed internally and externally.
In particular, it supports international market development and creates a consistent basis for further growth, including in the US market.

F&V Capital Management is an independent wealth advisory firm based in Florida. The company has been advising international investors for many years who seek targeted access to the U.S. capital markets.
The challenge lay less in the scope of services and more in establishing a clear, credible, and trustworthy positioning for a sophisticated international clientele.

SERIOUS was commissioned to strategically further develop the brand and realign it for the U.S. market.

At the core of the project was the strategic sharpening of the brand.
The goal was to make expertise, credibility, and personal proximity clearly visible without increasing the complexity of the financial topic or relying on overly explanatory communication.

In close collaboration with the management of F&V Capital Management, the brand was strategically realigned:

a clear brand positioning for international investors
a new claim as a strategic guiding principle
a consistent corporate design with a calm, trust-building aesthetic
a multilingual website for the international market
high-quality visual imagery developed through a dedicated photoshoot
structured brochures and sales materials to support advisory conversations

The result is a brand that provides orientation, builds trust, and clearly and consistently communicates the advisory approach of F&V Capital Management.

Alongside our work in the German market, SERIOUS maintains a permanent presence in the United States and manages international mandates on site.

As a member of the German American Business Chamber (GABC) and a client of the GACC New York, we rely on strong transatlantic networks and long-term mandates.

Stay in touch with us – or follow us on LinkedIn to keep up to date with the latest developments.

SERIOUS developed the go-to-market strategy and a cross-channel campaign to launch the NATURplus brand.
The implementation was based on an integrated approach comprising digital marketing, POS communication, social media, DOOH, and print.

With the claim “NATURALLY GOOD for animals and the environment!”, a clear positioning was created around sustainability and animal welfare.

Cross-channel strategy: The campaign used an effective mix of digital marketing, POS TV with digital signage, social media activations, POS radio spots, POS advertising, newsletters, advertisements, posters and digital out-of-home. This variety ensured maximum reach and a targeted approach.

Sustainable messages: The focus was on the connection between animal welfare and environmental protection. NATURplus relies on natural ingredients, short transport routes, and recyclable packaging, which was consistently emphasized in the communication.

Social media activation: Targeted social media flights and test weeks were used to effectively reach the target group and achieve a high level of interaction.

POS Marketing: Through digital signage and eye-catching POS advertising, the brand was made tangible directly at the point of sale.

1. Strong positioning: The new claim “NATURALLY GOOD for animals and the environment!” concisely summarizes the brand promise.
2. Sustainability focus: The emphasis on environmental friendliness and resource conservation underscores the values of the NATURplus brand.
3. Creative implementation: SERIOUS has built an emotional connection with the target group through innovative ideas and a modern design.

This campaign impressively demonstrates how well thought-out marketing can successfully communicate sustainable values. NATURplus is not just a brand, but a statement for a better future for animals and the environment.

Creative advertising campaigns from SERIOUS Shopper Marketing Agency. We offer innovative digital marketing and social media as the supreme disciplines of our full-service agency. The first motifs of the new Wandelhalle advertising campaign have been available since March 2019 as a comprehensive OOH campaign in Hamburg City, as lively promotions on site, on the Internet and as a high-reach Instagram campaign.

MADE FOR YOU – THE WAY YOU LOVE IT!

SOCIAL MEDIA MARKETING

As a modern shopper marketing agency, SERIOUS delivers creative campaigns to sustainably increase footfall. This applies to all shopping places, such as shopping centers, local shopping centers but also online stores. This is why social media is so important: Instagram currently has over 33 million users in Germany. One in three people regularly use this app to follow friends, but above all influencers. They look at their photos and videos, think their hashtags are cool and would like to have a similar lifestyle to their idols and the products they hold up to the cameras every day.

As social media idols, influencers reinforce our advertising campaign for Wandelhalle Hamburg, which is more than just a retail magnet for Hamburg residents and commuters with around 250,000 visitors a day.

250,000 VISITORS DAILY

LET´S KISS THEM ALL

The Wandelhalle is the northern part of Hamburg’s main train station and, with two floors and around 7,600 square meters, offers an attractive mix of numerous shops and gastronomic offers. The special thing is that hundreds of thousands of commuters, travelers and classic shoppers come and go here every day. (250,000 visitors daily). The shops in the Wandelhalle Hamburg are open on all seven days of the week until late in the evening – 365 days a year.

As a shopper marketing agency, SERIOUS manages the advertising budget, with planning of objectives, strategy, budget and realization. Full service, full passion – this is how marketing becomes a complete success!

As a modern shopper marketing agency, we also develop creative promotions and competitions: WIN NOW! You can win one of five EUR 50.00 vouchers worth a total of EUR 250.00 from Wandelhalle!
THIS IS HOW IT’S DONE:
1. capture your best moment at Wandelhalle and post it on Instagram.
2. tag @wandelhalle_hamburg on your photo.
3. follow @wandelhalle_hamburg The 5 best photos win!

We develop and implement promotions and campaigns in the Wandelhalle that reach 250,000 people every day – and refresh them! As a full-service shopper marketing agency, we combine Instagram, Facebook, online and print advertising. Our advertising campaigns attract additional visitors to the Wandelhalle.

LANGNESE FREE ICE FROM 5 EUR PURCHASE VALUE Let’s go! Get your refreshment at our promotional ice cream stand in the Wandelhalle. A refreshing summer promotion for all customers and spontaneous visitors to Wandelhalle.

HELLO AGAIN – GLAD YOU’RE HERE! Wandelhalle Hamburg is celebrating the new easing of retail restrictions and is giving its visitors a refreshing welcome wherever they go. The rollout of the creative opening campaign activates visitors as a digital, print and promotional campaign. There is no doubt that the many stores and restaurants in Wandelhalle are delighted with the reopening and are using the momentum to achieve new successes. As a shopper marketing agency, we offer flexible solutions even in special market situations.

A campaign with mega reach requires just as many ideas and ambassadors. We rely on characters who can be found in the Wandelhalle – with followers who want to experience and discover a modern range of goods, restaurants and services in the Wandelhalle.

As a shopper marketing agency, we also ensure the right beat in the shopping center with continuous DJ events. Good music connects – and our campaign elements SHOPPEN. SHOP. STUN! Fancy more? Follow us now on Instagram and don’t miss any events and competitions. As a follower, you’ll always be up to date on everything to do with Wandelhalle and Hamburg Central Station.

The QUARREE Hamburg is far more than a shopping center. It is an urban meeting place with strong everyday relevance for Hamburg-Wandsbek. Around 90 shops, approximately 40,000 square meters of retail space, a central market square, and a cinema define the location and its role within the district.

As part of a strategic consulting mandate for Union Investment Real Estate, SERIOUS, together with center operator SONAE Sierra Germany, developed a pioneering overall digital signage concept for the QUARREE’s exterior facade. The aim was to visibly position the retail property, activate footfall, and permanently anchor the location within the urban space.

Since 2022, the concept has been live on two large-scale, three-dimensional LED facade installations.
The technical implementation was carried out in close collaboration with our partner pilot Screentime.

Following the successful implementation of the LED technology, SERIOUS assumed responsibility for the facade content management system as well as the strategic and creative development of the content.

Since then, we have been conceptualizing and managing QUARREE’s annual digital campaigns. The content incorporates seasonal themes, events, and campaigns of the center, translating them into high-quality cinemagraphics and animation formats that reach thousands of visitors and commuters in the urban area daily.

The result is not classic outdoor advertising, but a strategically managed communication surface in the public space with lasting impact.

SERIOUS takes holistic responsibility for the digital facade communication of the QUARREE Hamburg.
From the strategic guiding idea and content formats through to the operational management of the screens.
With up to 177 square meters of display area and high-resolution output, the two exterior LED facades rank among the largest and most defining installations of their kind in Germany.

Scope of Services:

Strategic conception of the digital facade communication
Development, management, and maintenance of the content management system
Conceptualization and implementation of digital annual and campaign frameworks
Design of animation and cinemagraphic formats
Ongoing support, optimization, and quality assurance

SERIOUS supports DAS FUTTERHAUS as a strategic POS partner and develops integrated campaigns for branch growth, reach, and measurable sales impulses; from print to digital.

To ensure that the animal-friendly offers from DAS FUTTERHAUS are well received by all pet lovers, creative advertising materials are continuously developed. SERIOUS creates the advertising motifs from large-format posters and leaflets to POS activation for all DAS FUTTERHAUS stores. Online? Of course: The SERIOUS team also realizes all online advertising materials from homepage sliders, POS TV motifs, Facebook headers & Facebook ads, Facebook posts and Instagram visuals. SERIOUS is the right choice for successful POS marketing with a lot of creativity.

We activate people and generate traffic. It’s clear that good marketing at Futterhaus is also voted on with our feet, sometimes even with our paws. But to make sure we reach everyone, we simply cover all media with our advertising campaigns: print, online, digital, OOH and social media. Fingers up if you want to know more about this, get in touch, we look forward to it ;0)

SERIOUS develops digital campaigns and communication solutions for savings banks with a clear focus on customer acquisition, interaction, and branch experience.

In addition to digital marketing measures, SERIOUS also designed and implemented comprehensive digital signage solutions for several institutions. This creates networked communication systems that make campaigns, services, and offers visible directly in the branches.

The result: integrated digital touchpoints that connect strategy, campaigns, and infrastructure, ensuring measurable impact in customer contact.

CARDSTER — SERIOUS’s Sparkasse Program

With CARDSTER, SERIOUS has rolled out a fully integrated creative concept for the Sparkasse universe—covering naming, branding, campaign idea, and both web and app execution. The mission: energize younger audiences, strengthen customer loyalty, and make Sparkasse a vibrant digital experience. Get on board now and become a true Cardster!

What do we bring to digital marketing? Plenty.

Content Marketing with Substance
We craft content that moves people and fortifies brands. Whether it’s for your website, app, or social channels, our content adds value, builds trust, and delivers measurable results.

SEO—Because Great Content Deserves to Be Found
Every piece we produce is purpose-built for SEO: optimized for users and search engines with smart keywords, meta data, clean code, and a logical page structure. That’s how we boost your visibility online.

Social Media Marketing That Works
We put your brand on your audience’s screens with platform-specific content for Instagram, Facebook, LinkedIn, and beyond—strategic, creative, and laser-focused on driving interaction.

App-Marketing & Mobile CRM
Push notifications, email sequences, in-app campaigns—we tap the channels that truly reach your users, forging customer loyalty you can feel.

Interested in digital solutions that actually perform? Let’s talk. Get in touch.

Full Service Marketing – designed for digital, delivered across every channel.

At SERIOUS, we always take a holistic view of marketing: every digital campaign, whether an app, social media push, website, or contest, is part of a larger whole. That’s why we ensure your messages land not only online but on every channel that fits.

From email marketing and out-of-home to radio, TV, print, and live events, we interconnect your campaigns across media and turn individual actions into strong, impactful brand experiences.

One example: SERIOUS not only built the new Cardster app and other campaigns for the East German Savings Banks Association in the latest Sparkasse corporate design, but also extended them across multiple media channels—backed by a well-planned strategy and measurable results.

Want your campaigns to do more than just launch—want them to get seen? Let’s chat about it!

For the young startup We Love Accounting, SERIOUS developed the complete strategic foundation; from positioning and corporate design to the digital go-to-market setup.

The goal was a clear brand identity, a functional website, and a social media structure that builds visibility, trust, and initial customer relationships. The result: Shortly after the launch, the company received more inquiries than could be handled operationally, a clear sign of the effectiveness of the strategic basis.

This resulted in an integrated setup that combines strategy, brand, and digital channels into a scalable growth platform.

Accounting. Simple. Digital. Now it’s possible with We Love Accounting!
This German start-up offers a fully digital, all-in-one accounting service and relies on SERIOUS for startup marketing. The new website shows just how easy it is to switch to digital bookkeeping—and makes the benefit clear from the start: less hassle, more time for your business!

The startup is the first AS provider in Germany to offer digital, cloud-based, process-optimized accounting that simplifies life and increases transparency at the same time.

At SERIOUS, we start our work by creating the successful big picture for and with our clients. That’s why we take care of the right strategy, perfect branding and creative content. Of course, there’s a lot more to the details, such as hosting, servers and domains, photo shoots, layouts and texts, SEO concepts and, of course, media booking from social media to out-of-home.

Development and programming of the modern website as a communication and booking platform for optimally suited services. The SERIOUS team developed this and many other websites as part of the Startup Marketing package, for the desired customer success!

Successful sales promotion for the new SEAT Mii to achieve the following marketing objectives:

Increase in sales: Short-term increase in sales through creatively designed incentives. New customer acquisition: Acquiring new customers with special offers developed for sales promotion. Image enhancement: Long-term brand loyalty through positive experiences with the product and brand.

Vehicle presentation with promoters in shopping centers, distribution of high-quality giveaways and implementation of a
competition. Cooperation with the fashion brand MANGO.

The close proximity to a branch of the fashion retailer MANGO was an additional benefit of the cooperation. Over 30,000
Center visitors have experienced the campaign. Around 2,000 received giveaways and participation cards.

• Definition of the European market role and competitive positioning
• Translation of product and quality promises into European market expectations
• Structuring communication across sales, trade fair, and decision-making contexts
• Ensuring consistency across all touchpoints
• Strategy was translated directly into visible and measurable actions

SERIOUS supported CHENMING not as a traditional marketing service provider, but as a strategic partner for its European market entry.

The focus was on translating a global industrial company into a European market context with clear differentiation, regulatory compliance, and strong sales readiness.