NATURPlus
Marketing campaign for the launch of NATURplus
With the relaunch of the NATURplus brand, SERIOUS has realized an outstanding marketing campaign based on a comprehensive, cross-media approach. With the claim “NATURALLY GOOD for animals and the environment!”, a clear message was created that perfectly communicates the values of the brand – sustainability and animal welfare.
Highlights of the campaign
Cross-channel strategy: The campaign used an effective mix of digital marketing, POS TV with digital signage, social media activations, POS radio spots, POS advertising, newsletters, advertisements, posters and digital out-of-home. This variety ensured maximum reach and a targeted approach.
Sustainable messages: The focus was on combining animal welfare and environmental protection. NATURplus relies on natural ingredients, short transport routes and recyclable packaging, which was consistently emphasized in the communication.
Social media activation: Targeted social media flights and test weeks were used to effectively reach the target group and achieve a high level of interaction.
POS marketing: Digital signage and eye-catching POS advertising were used to bring the brand to life directly at the point of sale.
Success factors
1. strong positioning: The new claim “NATURALLY GOOD for animals and the environment!” succinctly summarizes the brand promise.
2. focus on sustainability: The emphasis on environmental friendliness and resource conservation underlines the values of the NATURplus brand.
3. creative implementation: SERIOUS GmbH used innovative ideas and a modern design to establish an emotional connection with the target group.
This campaign impressively demonstrates how well thought-out marketing can successfully communicate sustainable values. NATURplus is not just a brand, but a statement for a better future for animals and the environment.
Brand launch with heart and attitude:
NATURALLY GOOD for animals and the environment!
As SERIOUS – Full Service Marketing Agency, we were able to use all our creative power for the successful market launch of the new sustainable pet food brand NATURplus.
From the development of the claim “NATURALLY GOOD for animals and the environment!” to the implementation of a cross-media campaign, we delivered everything from a single source – with resounding success!
Our mission: To make a brand visible and tangible that focuses on sustainability, quality and animal welfare with conviction.
The result: a high level of attention, strong brand loyalty – and lots of positive feedback from retailers and end customers.
