International marketing for RITZ Instrument Transformers

April 2020


RITZ is one of the leading specialists worldwide when it comes to taming and transforming electrical power at the highest level. Whether power lines, railroad tracks, wind or hydropower plants, RITZ technology supplies the world with the desired power! With seven production sites spread across Europe, China and the USA, RITZ supplies well-known companies from the fields of energy supply and the electrical industry all over the world.

To expand its global positioning, SERIOUS is developing strategic marketing and communication concepts for the RITZ group of companies, which has an annual turnover of approx. The first measures are already in development and present the company at international congress and trade fair events for all business sectors.




Thank you 2019 - Welcome 2020

Priceless: The trust our clients place in innovative projects! Of course, it is a compliment if a customer decides on a company's offers - and a declaration of love if the cooperation continues. In 2019, we were able to gain the trust of a particularly large number of new clients, thereby confirming and sometimes even exceeding the expectations of our existing customers. Perhaps this success is also due to the scope of services that we can offer as a modern, digital full-service agency.

Because we love what we do, we at SERIOUS rely on innovative ideas and creative concepts that inspire ourself. A marketing mix that encompasses all current touchpoints and depicts a creative combination of design and technology. We are currently focusing on: Out-of-Home campaigns, online and social media, digital signage, Instagram competitions, LED facades, digital video, advertising and brand strategy and of course on corporate design.

With this mix of effective measures, we bundle large and small marketing budgets into targeted concepts for our clients. To make it sound as easy as it works, we call it what it is: "Really good marketing". A special welcome goes to our new customers from 2019 who decided to work with SERIOUS GmbH: BUDNIKOWSKY · ERWE REAL ESTATE · GROSSMANN & BERGER · GRED PROJECT DEVELOPMENT · H.D. COMMERCIAL PROPERTIES · MANJU INDIAN EXPRESS · SALLER DEVELOPMENT · SIERRA GERMANY · UNION INVESTMENT · WANDELHALLE HAMBURG.

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REMARKET goes online: A new brand starts in the real estate market


November 2019

Specializing in purchases of retail properties with high development potential, Saller Development GmbH launches the REMARKET brand. The startup focuses on real estate purchases, project developments and property management from a single source. The catchy name stands for the repositioning of established real estate in the German market.

"It is important to us to have a personal connection to all projects in order to be able to act quickly and bindingly", says Eva-Maria Saller, Managing Director, REMARKET. "That's why we chose the digital marketing agency SERIOUS, which thinks and acts just as well - modern and effective!"

Eva-Maria Saller brings passion and professional experience to the new company for commercial real estate. Stations such as ECE Project Management GmbH & Co KG and Center Management of the Saller group of companies are the best possible basis for starting into a market with high growth potential.

"Creative solutions need the right strategy," says Christoph Ernst, Managing Director of SERIOUS GmbH. "In addition to the new website, we therefore rely on classic communication for the success of REMARKET - for us as digital specialists, a good mix of the best opportunities for successful marketing."



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New brand design for the Burggalerie Mühlhausen creates the planned rental


October 2019

The retail property experts of the HD Group rely on SERIOUS Digital Marketing for the development of the new corporate design for Burggalerie Mühlhausen.

HD Handelsimmobilien GmbH (HDHI), which specializes in the revitalization of retail real estate, is responsible for the acquisition, due diligence, acquisition, leasing, project development / revitalization, asset management and the sale of retail, local supply and shopping centers.

We chose the creator agency for SERIOUS Digital Marketing because we wanted to be sure of the success of our planning. In addition to brand development, the Hamburg agency also offers decisive solutions for innovative communication (B2B and B2C), according to Nils Blömke, Managing Director of HD Handelsimmobilien GmbH.

The development of a corporate design always starts a new success story, emphasizes Christoph Ernst, Managing Director of SERIOUS GmbH. We are happy to create a successful future for projects with a modern brand language.

The HD Group is investing around ten million euros in the revitalization of the shopping center. In addition to extensive modernization and renovation work inside, the Burggalerie is also revitalized from the outside. The new brand, as part of the renewal of the mall, positions the property as an attractive overall experience in the heart of the city.

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The Wandelhalle Hamburg chooses SERIOUS Digital Marketing as its new lead agency


March 2019

"We want to attract visitors to the Wandelhalle as customers every day. That's why we need a smart agency that knows how to reach people - and inspire them with innovative communication, "emphasizes Daniel Martens, Managing Director of the Centermanagement Wandelhalle Hamburg. "We chose SERIOUS Digital Marketing because we consciously rely on a modern combination of advertising campaign and innovation."

"Developing creative communication for innovative touchpoints with the right strategy is a challenge - and fortunately also our passion," says Christoph Ernst, Managing Director of SERIOUS GmbH. Therefore, we are very happy about the special task to reach special people ". The modern campaign mix also includes target-oriented addressing around the site with online targeting for Hbf visitors. The first motifs of the new advertising campaign can be seen on many media in Hamburg in March 2019 and, of course, worldwide in the www.

The Wandelhalle is the northern part of Hamburg's central station and, with its two floors and around 7,600 square meters, offers an attractive mix of numerous shops and gastronomic offers. The special feature: Every day, hundreds of thousands of commuters, travelers and classic shoppers come and go. The shops of the Wandelhalle are open on all seven weekdays until late in the evening.

BUDNI goes Berlin! With digital signage solutions from SERIOUS


January 2019

The Hamburg drugstore chain Budnikowsky, BUDNI for short, is expanding to Berlin, relying on digital solutions from SERIOUS.

Under the motto # WTF-is-BUDNI, the expanding retail company is developing an independent shop fitting and communication presentation for the new store openings. In addition to the classic product range, BUDNI Berlin also increasingly offers regional products, natural cosmetics and organic food as well as craft beers, lemonades - and a café for all caffeine fans. New communication for modern offers - in the future, BUDNI will also rely on innovative digital solutions with cloud-based content for CMS-controlled digital campaigns.

SERIOUS combines digital strategies, creativity and content for successful marketing on a new level of communication: digital signage, LED facades and virtual reality.


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Digital marketing for the high-tech revolution of 3K-Labs


3K-Labs is a European high-tech company that is going to revolutionize the real estate and vehicle construction markets. A convincing concept underlies both of these segments: a modular system with prefabricated components made of environmentally friendly composite materials. This solution enables fast and flexible production at the highest level.
It applies to vehicle and real estate development, and to the design of high-tech motor homes.

SERIOUS is developing and realizing the complete marketing package for the new 3K-Labs brand. The strategy, corporate design and creative communication of the newly developed brand image are being disseminated by SERIOUS through all relevant digital channels. An animated website that allows the customer to experience the technological quality is an important step.

SERIOUS is taking 747 Studios Hamburg on board as a project partner for the development of a virtual reality campaign. The UX design developed by Serious takes the viewer on a 360° tour of the company’s high-tech DNA – on smartphones, tablets and computers.

Visit the new website for further information:

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Serious to expand its international marketing offerings with a new client PCMA based in the U.S.


Anyone planning something big and stable, is in the right place. PCMA: Precast Concrete Manufactures’ Association is the industry association for Texas, Oklahoma and New Mexico when it comes to precast concrete. More specifically, precast and prestressed concrete for large properties such as stadiums, bridges, parking structures, hospitals, schools, and much more.

Precast concrete is extremely durable, efficient and sustainable, and ensures retention of longterm value with little effort in terms of maintaining the property. Since the concrete can be cast into almost any desired shape, this flexible building material is very popular among architects and engineers. Manufacturing prefabricated components can significantly reduce construction time and costs.

“We opted for the internally operating digital marketing agency SERIOUS to design our brand message for PCMA and communicate it across borders. Together, we developed a creative mix of design and technology which will have a lasting impact on our clients. We are pleased with the great start of our successful international collaboration,” said Chris Lechner, Executive Director at PCMA.

SERIOUS has been operating a local office in Austin, Texas since the beginning of 2017, offering international marketing to customers in the U.S. and Europe.

For more information, please visit the new website:



The new real estate brand Carree showcases a vibrant shopping district in the heart of Darmstadt, featuring a wide range of shops and leisure activities.

With a new mix of shopping, gastronomy, and cultural events made up of tenants such as Mango, Vapiano, Douglas, and Hugendubel, the district offers a refreshing selection to many thousands of visitors each day and also during the evening hours. The new center concept is home to more than 40 shops, 8 restaurants, and event space for music and theater venues spread over a total area of about 20,000 m2 as well as over 300 parking spaces from Q-Park.

Invesco Real Estate, a global property investment manager, purchased the Carree just under two years ago for one of its single clients based in Germany. SERIOUS has been awarded the opportunity to develop the new marketing concept for commercial and retail property in Darmstadt for Invesco Real Estate and will position the property for the future with creative communication that will include digital formats.

“An emotional marketing campaign and the installation of innovative solutions, such as digital signage, will make the modern brand architecture in and around the property a new experience and perfectly complement our concept for a modern shopping experience,” according to Anika Klingbeil, Senior Associate – Asset Management at Invesco Real Estate.

“SERIOUS convinced us with its detailed concept from digital marketing to the orientation system. The new brand identity will convey to customers what they can expect from our district in a nutshell: a mixture of experience, enjoyment, and service that will once again make the Carree an attractive location,” says Center Manager Friedbert Kulessa (JLL). 

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The Rahlstedt Center, since the beginning of the year in the management of Stefan Dorster, Centermanager Estama GmbH, is launching a new brand campaign in 2017. "The logo and name have remained, but we are focusing on the proximity to the visitor from the heart of the center" Dorster. "We want to convince our customers with new campaigns and creative communication and always be accessible via social media. With Serious Communications, we have a young full-service agency for innovative center marketing at our side, who develops new ideas with us and fulfills them with high standards ".

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OSV – Ostdeutscher Sparkassen Verband – chose Serious Communications in for the development of a comprehensive creative concept to promote card payments. “The most convincing presentation for our approach to increase the frequency of card payments was delivered by the Hamburg agency with the 'Cardster' campaign, an integrated creative concept with name, brand, campaign, web and app development in one.”

“The Hamburg-based digital marketing agency has a crucial lead in creativity, digital innovation and management,” says Frank Axel, Head of Department Market. Creative new developments and professional implementation have already been realised for numerous comprehensive communication tasks by the Hamburg team. Serious Communications developed the new OSV campaign in the current, published corporate design of the Sparkasse organisation.

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Serious Communications has been appointed as their lead agency for international marketing in Europe. The first steps involved creating the European corporate design and a website to present the product range.

“Serious Communications has successfully developed our campaign, implemented across all media, to introduce our products in the European market. The success of our new creative strategy is also evident in our fair presence at Drupa 2016, which exceeded our expectations.” 
—Fabian Langenskiöld , CEO Chenming Europe. 

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Bondex, part of the US-American company PPG Industries, is the strongest A-brand in the timber protection, maintenance, and processing trade. Bondex has turned to Serious Communications for an emotional appeal to the trade's target group, and is implementing the jointly developed 2016 sales promotion throughout the DACH region.

As a digital marketing agency, Serious Communications has developed an interdisciplinary contest campaign that can achieve the marketing objectives directly at the POS. “Nik”, the campaign's life-sized promotional figure, amiably reflects the target audience and the company's Danish roots.

Have you been Bondexed recently? Experience the new Bondex promotion in your building centre from March 2016.



The real estate professionals Hauke ​​Rietdorf and Andreas Prill rely on Serious Communications for redeveloping their brands. „We focus our years of experience in the real estate sector for you at Rietdorf Prill Real Estate,” said Hauke ​​Rietdorf. „We now want to bring the people involved in the process into greater focus. That way it is possible to successfully cope with the increasingly complex operations, in cooperation.”

„Serious Communications has developed our corporate design, with which we are able to communicate our brand message in a targeted manner,” said Andreas Prill. „The digital marketing agency has provided the central element of our corporate communications with our new website.” „We announced the launch of our brand with a creative mailing initiative. Feedback in the industry has shown us that we are on the right track.”

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The Rowohlt brand represents 10 publishers with a variety of national and international authors. Serious Communications regularly develops surprising and sophisticated communications in the Rowohlt Verlag style. „We also focus on TV ad campaigns in achieving marketing success for current Rowohlt Verlag titles and authors,” said Christoph Ernst, Managing Director of Serious Communications. „This way it is possible to develop creative messages for international releases, and to reach target audiences across all media.”

The Hamburg agency realized the new TV ads for the thriller series D.I. GRACE by the English star-author M.J. Arlidge with the film production, The Shack. The launch of the TV commercials will be March 2016 on the channels VOX, Kabel 1, and Sat1. New projects are being planned.

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Christoph Kellenter, Holstentörn Center Manager, commissions Serious Communications for the new development of the Schleswig Holstein shopping center’s brand and campaign.

„We are pleased with the innovative marketing solution for the introduction of a new brand message using digital posters, the Internet and a 3-dimensional logo with a height of 2 metres in the centre. The agency offers industry know-how, experience with year-round support for advertising associations with seasonal and trade-specific highlights, and the creative impulses Serious Communications successfully combines into a modern marketing strategy for us. Our digital displays will be in use from the end of the second quarter of 2016. They will allow us the flexibility to deliver advertising motifs for the centre and its tenants in a matter of seconds through a cloud system. That too is what digital marketing means to us.”



In the pitch for the best creative concept, the digital marketing agency prevailed against three competitors.

„Serious Communications quite simply was the most convincing with its concept to popularise our brands,” says Cindy Richter, Global Head of Marketing at Visual Meta, which operates online shopping portals in Europa, Asia and South America under the LadenZeile, ShopAlike, Shoppala and UmSóLugar brands. „We are pleased that we were able to convince this client both strategically and creatively. Winning the Visual Meta team for our idea was enjoyable,” says Christoph Ernst, CEO of Serious Communications.

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