TV-COMMERCIALS
International TV-Campaign for Shopalike
The TV commercial for ShopAlike, developed by the agency SERIOUS, has several special elements:
International broadcast: The spot will be broadcast internationally, with the aim of reaching a broad target group and increasing brand awareness.
Optimisation of creative costs: A clever idea eliminates the high costs of actor buyouts. This enables a cost-efficient production without compromising the quality of the advertising.
Focus on user-friendliness: The commercial emphasises the advantage of ShopAlike that users do not have to search for long, but can quickly find the desired products from several online shops. This is supported by a clear and appealing visual presentation.
Emotionalising the product: The ad aims to create an emotional connection with the product and highlight the benefits of shopping through ShopAlike
These elements combine to create an effective advertising strategy that is both creative and functional, and aims to improve the customer's shopping experience.
CONCEPT
ShopAlike is a price comparison engine that allows users to compare products from different online retailers. Here are the main aspects of how ShopAlike works: ShopAlike, known in Germany as Ladenzeile.de, offers the advantage of not having to search for long, but of quickly finding what you are looking for! And it does so by providing the results from several online shops in one portal.
SPECIALTY
The TV spot is broadcast internationally. This clever idea is not associated with brutally high costs for actor buy-outs. Virtually worldwide broadcasting is planned.
