For 3K-Labs, SERIOUS developed a strategic concept for marketing their modular product range via Virtual and Augmented Reality. The goal was to make complex products tangible even in the development phase and to use them as an independent sales tool at trade fairs and in presentations.

This led to the creation of an interactive, photorealistic 3D environment with intuitive user guidance, making configurations, functions, and product variants directly experienceable. The result: a new form of product presentation that combines strategy, design, and technology into a scalable sales experience.

We use digital possibilities to develop revolutionary Marketing 4.0 concepts that are fascinating and become an independent sales channel. Thanks to virtual reality, the well-designed products can be experienced down to the smallest detail during development at trade fairs around the world. In order to make this experience interactive for the user, we have developed a user interface in direct cooperation with 3K-Labs and 747, which is used to directly control and influence various functions and variations within VR. High-tech in VR marketing!

SERIOUS develops a fundamental design concept for 3K-Labs in order to optimally market the pioneering technology. An important step: We accompany the company into a successful future with customer-centered measures. Idea, design and technology are our ingredients. The clear and modern design strengthens the purposeful architecture of the brand and thus runs through the entire corporate design.