SALES PROMOTION
International TV campaign for Shopalike
The TV commercial for ShopAlike, developed by the SERIOUS agency, features several special elements:
International broadcast: The commercial will be broadcast internationally, which aims to reach a broad target group and increase brand awareness.
Creative cost optimization: A clever idea eliminates high costs for actor buyouts. This enables cost-efficient production without compromising the quality of the advertising.
Focus on user-friendliness: The commercial emphasizes the advantage of ShopAlike that users do not have to search for a long time, but can quickly find the desired products from several online stores. This is supported by a clear and appealing visual presentation.
Emotionalization of the product: The commercial aims to create an emotional connection to the product and highlight the benefits of purchasing via ShopAlike
These elements combine to create an effective advertising strategy that is both creative and functional and aims to improve the customer’s shopping experience.
CONCEPT
ShopAlike is a price comparison engine that allows users to compare products from different online retailers. Here are the key aspects of how ShopAlike works: ShopAlike, known in Germany as Ladenzeile.de, provides the advantage of no longer having to search for a long time, but finding it quickly! The results from several online stores in one portal.
SPECIAL
The TV commercial will be broadcast internationally. Beastly: the clever idea does not involve high costs for actor buyouts.
An almost worldwide broadcast is planned.
