SALES PROMOTION

Successful sales promotion for the new SEAT Mii to achieve the following marketing objectives:

Increase in sales: Short-term increase in sales through creatively designed incentives. New customer acquisition: Acquiring new customers with special offers developed for sales promotion. Image enhancement: Long-term brand loyalty through positive experiences with the product and brand.

Vehicle presentation with promoters in shopping centers, distribution of high-quality giveaways and implementation of a
competition. Cooperation with the fashion brand MANGO.

The close proximity to a branch of the fashion retailer MANGO was an additional benefit of the cooperation. Over 30,000
Center visitors have experienced the campaign. Around 2,000 received giveaways and participation cards.