SERIOUS Sales-Marketing is an integrated strategy that closely links sales and marketing in order to increase the effectiveness of both areas and maximize the company’s success. We combine digital, online, print, TV advertising, POS advertising and promotions to create a very successful mix.

TV advertising • Advertising campaign TV and print • Online marketing • Advertising campaign / TV commercial • Film production • Campaign design • DRTV spots

TV commercials and DR TV commercials: Emotional scenes from current Rowohlt titles. Display of the book cover and author’s name as well as call-to-action with QR code for direct purchase. Cross-media linking

Online presence: Landing page with all advertised titles. Social media campaign with video clips. Influencer collaborations with book bloggers

Print: Advertisements in national newspapers and literary magazines. Billboard advertising in major cities and at railroad stations

Sales promotion: cooperation with large bookstore chains. Attractive POS materials for the stationary book trade. Time-limited discount campaigns for advertised titles

This integrated campaign uses the reach of television to generate awareness and combines this with targeted online and offline measures to promote sales. The focus on emotional stories suits the Rowohlt brand and appeals directly to literature lovers.