SHOPPING CENTER MARKETING
Full service for shopping malls
Brand development for the new Rahlstedt Center • real estate marketing • branding • advertising campaign
social media • online campaigning • digital signage • digital, print and radio web design
STRATEGY AND CREATION
How we offer modern shopping center marketing
Development of a comprehensive brand and corporate communications campaign. Objectives: Increase visitor frequency and regional awareness. Promotion of image values and attractiveness, as well as improvement of the rental situation in the revitalized Rahlstedt Center.
REALIZATION
Refresh from the logo to the campaign. Fresh, modern and emotional. For this SERIOUS developed a successful, cross-media creative presence, which activates the visitors over all important channels. Print media, posters, radios, Internet, promotions and social media.
FASHION CIRCUS
As a living part of the communication strategy SERIOUS realizes special events for shopping centers. Emotional campaign motifs for advertisements, posters, radio and Facebook profit games make this event a real visitor magnet. Off to the Rahlstedt Center Hamburg.
RESULTS
The generation of more than 1.000 additional Center visitors on the event days testifies the huge attention for the show and its success. Associated with that: Significantly increased turnovers for the participating shops and a substantial repositioning with younger and newer visitor groups. The Rahlstedt Center manifests itself as much as an experience as it is a shopping center.
RADIO SPOTS FOR STRONG FREQUENCY
Our 360° advertising campaign for the Rahlstedt Center also includes radio spots. This is how we creatively invite visitors to our events and functions.
Radio spot Servus Austria!
Radio spot Autumn joys for the VOS!
Vacation fun!
Radio spot Fereiensause RSH Show-Truck!
