F&V Capital Management is an independent wealth advisory firm based in Florida. The company has been advising international investors for many years who seek targeted access to the U.S. capital markets.
The challenge lay less in the scope of services and more in establishing a clear, credible, and trustworthy positioning for a sophisticated international clientele.

SERIOUS was commissioned to strategically further develop the brand and realign it for the U.S. market.

At the core of the project was the strategic sharpening of the brand.
The goal was to make expertise, credibility, and personal proximity clearly visible without increasing the complexity of the financial topic or relying on overly explanatory communication.

In close collaboration with the management of F&V Capital Management, the brand was strategically realigned:

a clear brand positioning for international investors
a new claim as a strategic guiding principle
a consistent corporate design with a calm, trust-building aesthetic
a multilingual website for the international market
high-quality visual imagery developed through a dedicated photoshoot
structured brochures and sales materials to support advisory conversations

The result is a brand that provides orientation, builds trust, and clearly and consistently communicates the advisory approach of F&V Capital Management.

Alongside our work in the German market, SERIOUS maintains a permanent presence in the United States and manages international mandates on site.

As a member of the German American Business Chamber (GABC) and a client of the GACC New York, we rely on strong transatlantic networks and long-term mandates.

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