INTERNATIONAL MARKETING
CHENMING PAPER FROM CHINA
International marketing refers to the strategic process of promoting products or services across national borders, adapting to the unique cultural, legal and economic conditions of different countries. This is crucial for companies looking to expand their reach and tap into new markets.
International marketing campaign for the Chinese paper manufacturer CHENMING. Market launch in the European market with creative 360° communication.
Online marketing/ website – trade fair stand design and realization – e-mail marketing – brochures and sales marketing – product design according to German requirements.
CONCEPT
Emotionalization of the product. Cross-media advertising campaign.
Participation in international marketing offers several advantages: Market diversification: by entering foreign markets, companies can reduce their dependence on domestic sales and mitigate the risks associated with local economic downturns. This diversification enables companies to benefit from different product life cycles in different regions.
Economies of scale: The international expansion of business activities can lead to lower unit costs, as the fixed production costs are spread over a larger production volume. This can increase profitability and competitiveness in both local and global markets.
Competitive advantage: Companies that successfully enter new markets can differentiate their offering from that of local competitors and gain insights into consumer trends that may not be apparent in their home markets.
SPECIAL
Successful brand launch to enter the European market.
