Full service for shopping malls
Real Estate Marketing • Branding • Advertising Campaign/ Print und Funk • Digital Marketing
Social Media • Online Campaigning • Frequenz Marketing • Web Design
Development of an extensive brand and corporate communications campaign. Goals: Increase of visitor frequencies and regional awareness. Promotion of image values and attractiveness as well as improvement of the rental situation.
Refresh from the logo to the campaign. Fresh, modern and emotional. For this SERIOUS developed a successful, cross-media creative presence, which activates the visitors over all important channels. Print media, posters, radios, Internet, promotions and social media. All the best.
As a living part of the communication strategy SERIOUS realizes special events for shopping centers. Emotional campaign motifs for advertisements, posters, radio and Facebook profit games make this event a real visitor magnet.
The generation of more than 1.000 additional Center visitors on the event days testifies the huge attention for the show and its success. Associated with that: Significantly increased turnovers for the participating shops and a substantial repositioning with younger and newer visitor groups. The Rahlstedt Center manifests itself as much as an experience as it is a shopping center.