The people behind SERIOUS

SERIOUS brings together experienced strategists, consultants and execution specialists who support organizations in structuring complexity and translating strategic decisions into effective action.

Our team combines strategic thinking with operational excellence. We work in focused, interdisciplinary setups with a strong commitment to quality, impact and responsibility – close to decision-making and close to execution. Around ten experts in Hamburg, supported by an international setup with a presence in the United States and Dubai, work on projects for clients across Europe, North America and international markets.

CHRISTOPH ERNST

Christoph Ernst is an entrepreneur, strategic advisor, and founder of SERIOUS.

For over 20 years, he has worked at the intersection of strategy, marketing, and technology for companies across Europe and the United States. Today, his focus is on strategic clarity, sustainable growth, and the effective execution of critical business decisions.

After formal training in communication design, Christoph Ernst began his career in international agencies, where he led complex brand and transformation projects at an early stage. This operational depth continues to shape his approach: strategically grounded, execution-oriented, and relentlessly focused on results.

Through SERIOUS, he advises entrepreneurs, CEOs, and leadership teams during phases of repositioning, market entry, and growth. The emphasis is not on marketing as an end in itself, but on clear decisions, robust structures, and measurable impact.

SERIOUS operates internationally with active entities in Germany, the United States, and the United Arab Emirates.

Christoph Ernst works globally, thinks like an entrepreneur, and stands for a clear conviction:
Performance is driven by strategic clarity.

Innovating Commerce Serving Communities. SERIOUS develops new brands and campaigns to promote the marketplaces and spaces where people shop, eat, work, play and meet. As a member of the ICSC, we shape and discuss new international trends and ideas. The New York City-based organization was founded in 1957 and is the largest trade association in the shopping center industry.

SERIOUS

Network

With our cooperation partners, we offer holistic, strategic thinking and creative innovation from the heart of the brand – across all touchpoints, all senses, all communication channels and all elements of digital marketing. SERIOUS relies on 747-Studios to realize CGI, virtual reality and AR concepts, as seen in our example for 3K-Labs. With Ballyhoo, we realize new promotional advertising concepts from digital catalogs to the perfect online campaign.