SHOPPER GROWTH STRATEGY
Strategy and implementation for the Wandelhalle Hamburg
SERIOUS developed a holistic shopper growth strategy for the Wandelhalle in Hamburg’s main train station. The goal was to increase frequency, dwell time, and brand perception across all contact points.
Based on a clear campaign strategy, a cross-media concept was developed consisting of out-of-home, social media, influencer collaborations, promotions, and events. In this way, the Wandelhalle was restaged and activated as an urban shopping hotspot for hundreds of thousands of commuters and visitors every day.
Shop. Savor. Be Amazed!
Creative advertising campaigns from SERIOUS Shopper Marketing Agency. We offer innovative digital marketing and social media as the supreme disciplines of our full-service agency. The first motifs of the new Wandelhalle advertising campaign have been available since March 2019 as a comprehensive OOH campaign in Hamburg City, as lively promotions on site, on the Internet and as a high-reach Instagram campaign.
MADE FOR YOU – THE WAY YOU LOVE IT!
SOCIAL MEDIA MARKETING
As a modern shopper marketing agency, SERIOUS delivers creative campaigns to sustainably increase footfall. This applies to all shopping places, such as shopping centers, local shopping centers but also online stores. This is why social media is so important: Instagram currently has over 33 million users in Germany. One in three people regularly use this app to follow friends, but above all influencers. They look at their photos and videos, think their hashtags are cool and would like to have a similar lifestyle to their idols and the products they hold up to the cameras every day.
As social media idols, influencers reinforce our advertising campaign for Wandelhalle Hamburg, which is more than just a retail magnet for Hamburg residents and commuters with around 250,000 visitors a day.
250,000 VISITORS DAILY
LET´S KISS THEM ALL
The Wandelhalle is the northern part of Hamburg’s main train station and, with two floors and around 7,600 square meters, offers an attractive mix of numerous shops and gastronomic offers. The special thing is that hundreds of thousands of commuters, travelers and classic shoppers come and go here every day. (250,000 visitors daily). The shops in the Wandelhalle Hamburg are open on all seven days of the week until late in the evening – 365 days a year.
As a shopper marketing agency, SERIOUS manages the advertising budget, with planning of objectives, strategy, budget and realization. Full service, full passion – this is how marketing becomes a complete success!
TAKE A PHOTO AND WIN!
As a modern shopper marketing agency, we also develop creative promotions and competitions: WIN NOW! You can win one of five EUR 50.00 vouchers worth a total of EUR 250.00 from Wandelhalle!
THIS IS HOW IT’S DONE:
1. capture your best moment at Wandelhalle and post it on Instagram.
2. tag @wandelhalle_hamburg on your photo.
3. follow @wandelhalle_hamburg The 5 best photos win!
FRESHEN UP – IN THE WANDELHALLE
We develop and implement promotions and campaigns in the Wandelhalle that reach 250,000 people every day – and refresh them! As a full-service shopper marketing agency, we combine Instagram, Facebook, online and print advertising. Our advertising campaigns attract additional visitors to the Wandelhalle.
LANGNESE FREE ICE FROM 5 EUR PURCHASE VALUE Let’s go! Get your refreshment at our promotional ice cream stand in the Wandelhalle. A refreshing summer promotion for all customers and spontaneous visitors to Wandelhalle.
HELLO AGAIN!
HELLO AGAIN – GLAD YOU’RE HERE! Wandelhalle Hamburg is celebrating the new easing of retail restrictions and is giving its visitors a refreshing welcome wherever they go. The rollout of the creative opening campaign activates visitors as a digital, print and promotional campaign. There is no doubt that the many stores and restaurants in Wandelhalle are delighted with the reopening and are using the momentum to achieve new successes. As a shopper marketing agency, we offer flexible solutions even in special market situations.
CHANGING EVERY DAY
A campaign with mega reach requires just as many ideas and ambassadors. We rely on characters who can be found in the Wandelhalle – with followers who want to experience and discover a modern range of goods, restaurants and services in the Wandelhalle.
SHOP AROUND THE CLOCK!
COOL BEATS IN THE WANDELHALLE
As a shopper marketing agency, we also ensure the right beat in the shopping center with continuous DJ events. Good music connects – and our campaign elements SHOPPEN. SHOP. STUN! Fancy more? Follow us now on Instagram and don’t miss any events and competitions. As a follower, you’ll always be up to date on everything to do with Wandelhalle and Hamburg Central Station.
