For over 70 years, the name RITZ has stood for first-class products and technological excellence in the electrical industry. With locations in Europe, China and the USA, around 1,200 employees worldwide work for an internationally leading provider of customized special designs in the field of instrument transformers.

SERIOUS has been supporting RITZ as a global marketing partner since 2019 in the further development of its international market presence.

SERIOUS acts as a long-term marketing partner for RITZ with a global perspective. The focus is not on the isolated implementation of individual measures, but on the strategic development of the brand, communication and market impact.

Based on a jointly developed corporate design, SERIOUS is responsible for the strategic management and operative implementation of central communication measures and ensures consistency across all touchpoints.

Since 2019, we have been supporting RITZ strategically, creatively and operationally in the further development of its international market presence. Our measures support international sales, increase visibility in relevant target markets and ensure consistent brand perception across all regions.

The market development of RITZ arises from the clear interlinking of international sales, technological competence and a systematically developed marketing approach.

SERIOUS also supports RITZ in the area of employer branding in its international positioning as an attractive employer. The aim is to appeal to qualified specialists along the entire value chain – from production to top management.

Employer communication follows the same strategic logic as brand communication and contributes to a consistent overall image of the RITZ brand.

SERIOUS is the exclusive marketing partner for RITZ Instrument Transformers GmbH and the RITZ Group internationally.

With the global marketing strategy, RITZ’s brand perception is systematically developed internally and externally.
In particular, it supports international market development and creates a consistent basis for further growth, including in the US market.