INTERNATIONAL CAMPAIGN
Strategic TV campaign for ShopAlike
SERIOUS developed an international TV campaign for ShopAlike with a clear strategic focus on reach, brand awareness and user activation. The focus was on a cost-efficient creative idea that did not require elaborate actor buyouts and yet achieved a strong emotional impact.
The campaign was broadcast internationally and combined functional product benefits with a clear, visually reduced message: get to the right product faster, without a long search. This resulted in efficient brand communication that built awareness and at the same time increased direct traffic to the platform.
CONCEPT
ShopAlike is a price comparison engine that allows users to compare products from different online retailers. Here are the key aspects of how ShopAlike works: ShopAlike, known in Germany as Ladenzeile.de, provides the advantage of no longer having to search for a long time, but finding it quickly! The results from several online stores in one portal.
SPECIAL
The TV commercial will be broadcast internationally. Beastly: the clever idea does not involve high costs for actor buyouts.
An almost worldwide broadcast is planned.
